by Raymond Ledwaba (published by Tafelberg)
Here is a hands-on guide for emerging entrepreneurs who aim to break away from corporate South Africa and build a life on their own terms. Rooted in the real-world journey of its author, Raymond Ledwaba, this book captures the unique challenges and rewards that come with stepping into entrepreneurship for the first time as an executive. It offers readers more than just advice on creating a business; it provides the mindset shifts, skill-building strategies, and personal anecdotes necessary to navigate the unpredictable path of a start-up founder. It provides insights and advice on navigating the daunting journey into the unknown while dealing with South African problems like inequality and black tax. From the crucial decision to leave behind corporate security to building a resilient, growth-oriented mentality, The First-Generation Founder is crafted for individuals who are ready to take risks, confront failures, and pursue success in the world’s most unequal society.